Last Updated: [Insert Date]

At Hypeyourbeast Sales Shop (“we”, “us”, or “our”), we know your personal data deserves the same level of protection as your rarest grails. This Privacy Policy explains how we collect, use, and safeguard your information when you cop fire through our digital storefront at sneakerward.com.

1. THE HYPE WE COLLECT

When you’re chasing drops with us, we may collect:

  • Checkout Essentials: Name, email, shipping/billing addresses, payment details (processed securely through our partners)
  • Hype Behavior: Browsing patterns, items viewed, cart activity (so we can recommend your next grail)
  • Device Intel: IP address, browser type, operating system (to optimize your mobile cop game)
  • Communication: Emails, support tickets (we keep receipts for quality service)

2. HOW WE USE YOUR DATA

Your info fuels our operation to deliver that premium streetwear experience:

  • Process transactions faster than a Supreme sellout
  • Authenticate purchases and prevent fraud (no bots allowed)
  • Notify you about restocks and exclusive drops
  • Improve our site performance and mobile checkout flow
  • Provide customer support that moves at hypebeast speed
  • Analyze trends to stock the freshest inventory

3. DATA SHARING: LIMITED EDITION

We keep your circle tight—only essential partners get access:

  • Payment Processors: VISA, Mastercard, JCB, PayPal (to secure your transactions)
  • Shipping Providers: Only what’s needed to deliver your package worldwide
  • Legal Compliance: When required by law (we don’t play games with regulations)
  • Service Providers: Analytics, marketing, and fraud prevention partners (under strict NDAs)

We never sell your data to third-party advertisers or data brokers.

4. DATA STORAGE: DEADSTOCK SECURITY

Your information gets vault-level protection:

  • SSL encryption on all transactions (military-grade security)
  • Regular security audits (we treat your data like limited-edition inventory)
  • PCI-DSS compliant payment processing (your card details stay safe)
  • Data retention only as long as necessary (we don’t hoard like resellers)

5. YOUR RIGHTS: YOU’RE THE BOSS

You control your data like you control your drip:

  • Access: Request a copy of your personal data
  • Correct: Update inaccurate information
  • Delete: Ask us to remove your data (with some legal exceptions)
  • Opt-Out: Unsubscribe from marketing anytime
  • Restrict: Limit how we use your data
  • Portability: Get your data in a usable format

Hit up [email protected] to exercise these rights—we respond faster than a bot on drop day.

6. COOKIES & TRACKING: THE BREADCRUMBS

We use cookies and tracking tech to:

  • Keep you logged in during checkout marathons
  • Remember your cart like we remember release dates
  • Analyze site traffic (so we know what’s hype)
  • Serve relevant ads (only for heat you’d actually want)

You can manage cookies in your browser settings, but some features might not work—like trying to checkout without payment info.

7. INTERNATIONAL HYPE TRANSFERS

Since we operate globally (excluding some Asian and remote areas), your data may be transferred internationally. We ensure all transfers comply with GDPR and other privacy laws using standard contractual clauses or other approved mechanisms.

8. POLICY UPDATES: WE’LL KEEP YOU POSTED

Like surprise drops, we may update this policy. Significant changes will be announced on our site—check back periodically. Continued use means you accept the updated terms.

CONTACT THE HYPE TEAM

For privacy questions or data requests:

Email: [email protected]

Mail: Hypeyourbeast Sales Shop, 3983 Dye Street, Tempe, US 85283